Sky Bet extends title sponsorship deal with English Football League

Sky Bet takeover loan adjustedSkybet has opted to extend its title sponsorship deal with the English Football League.

The new agreement will run for three seasons, from 2016-17 to 2018-19.
          
Under the deal, Sky Bet will continue to serve as title sponsor of the Football League, which is to rebrand as the English Football League (EFL).

Sky Bet will also retain its role as title sponsor of the three divisions operated by the EFL – the Championship, League One and League Two.

“At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs,” Football League chief executive Shaun Harvey said.

“This is an excellent way to end an outstanding year of league football and, on behalf of the clubs, I would like to offer my appreciation to Sky Bet for their continued commitment.”

Richard Flint, chief executive of Sky Betting and Gaming, added: “Over the last couple of seasons we’ve loved working with the League, its clubs and the fans, and so are delighted to extend Sky Bet’s sponsorship.

“We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.”

source : www.igamingbusiness.com

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