SIS has launched a bespoke sports trading department to provide prices for its portfolio of pictures, data and streaming products.
Available to UK and international customers, the service includes pricing on horse racing from the UK, Ireland, France and other international markets as well as BAGS greyhound racing from 20 tracks.
The moves comes after the offering was soft-launched in September with international horse racing.
The trading team will be based in SIS’s London offices, with the company claiming this will “create an easy-to-use, single destination that brings together data, streaming and pricing products”.
Adam Conway, head of trading for SIS, said: “As a data provider, we’ve got the advantage of being at the sharp end of the pricing journey, delivering UK and international markets to operators quickly and accurately.
“We’ve already proved that our versatile picture, data and streaming products can provide an ideal solution for bookmakers of all sizes. With the addition of our comprehensive pricing service, SIS offers operators another piece of the betting puzzle. It’s the perfect one-stop shop for bookmakers.”
source : www.igamingbusiness.com