GAN has entered into a partnership with a yet-to-be-disclosed Native American casino operator in the Southwest US.
Under the agreement, which remains subject to regulatory approval, GAN will provide the client with its Simulated Gaming social gaming solution.
GAN said the new client is the largest multi-property operation to have agreed a deal to date and will launch the solution during the second half of the year.
The unidentified client has given a material multi-million-dollar commitment to the digital marketing of Simulated Gaming and will target players in its patron database, as well as driving new player acquisition through the platform.
GAN also said that its GameSTACK internet gaming platform will be installed on-property this summer, which will enable the client to conduct real-money online gaming on-site at a future date and subject to regulatory consent.
Dermot Smurfit, chief executive of GAN, said: ”This is a landmark deal for GAN which reinforces the commercial appeal of our unique patented Simulated Gaming model to major US casino operators.
“We are truly privileged to bring online one of the largest Native American casino operators in the US.
“Furthermore, with the client’s multi-million dollar digital marketing commitment combined with GAN’s expert market services team, we believe the client will quickly secure significant social casino market share in the Southwest US region served by their land-based gaming enterprise.”
GAN added that the identity of the client will be revealed upon the deal securing relevant regulatory approval.
source : www.igamingbusiness.com
