Internet giant Yahoo has signed a two-year distribution and content agreement with gaming network Electronic Sports League (ESL), to bring eSports to mainstream audiences via distribution across Yahoo’s properties.
Yahoo eSports will live stream ESL produced tournaments such as ESL One and IEM in high-definition throughout the world, and promote ESL content to eSports fans via the Yahoo network.
Yahoo eSports and ESL will also collaborate on the development of new tournaments which will be covered and distributed by Yahoo.
“Our Yahoo eSports team is extremely excited to be partnering with ESL to bring greater coverage of its leading eSports events, as well as innovate in new competitive formats and content offerings that we are sure will excite both fans and advertisers alike,” said Zachary John, vice president of Yahoo Video and Esports.
“Yahoo’s unique storytelling, highly talented editorial staff and global scale are a great combination with ESL’s experience and leadership in the space.”
Yahoo eSports launched in March this year and provides global coverage of games including League of Legends, Counter-Strike: Global Offensive, Dota 2, Street Fighter V, Heroes of the Storm, as well as major topics and personalities in the eSports industry.
Nik Adams, senior vice president of sales at ESL, said: “ESL in a unique position to be able to offer access to some of the world’s best eSports competition, and having a partner like Yahoo eSports means we won’t only reach a broader audience with a supreme quality broadcast, but also deliver exclusive editorial content for eSports fans worldwide.
“Yahoo eSports is a fantastic partner to team up with for the broadcast and coverage of our key events, and we are looking forward to working with them on new and exciting content for our viewers.”
source : www.gamingintelligence.com
