Coral has agreed to become title sponsor of World Snooker’s new Home Nations series.
The deal covers the three remaining events of the 2016-17 series, comprising the Northern Ireland Open, Scottish Open and Welsh Open, while the series will now be known as the Coral Home Nations Series.
The bookmaker, which this week completed its merger with Ladbrokes, was also title sponsor of the series’ opening event, the English Open, which took place from October 10-16 in Manchester.
“We are thrilled to have Coral on board for all four tournaments and to have their brand associated with this new series,” World Snooker chairman Barry Hearn said.
Simon Clare, PR director at Coral, added: “The addition of the sponsorship of the Coral Home Nation Series, and the Coral English, Welsh, Northern Ireland and Scottish Opens that make up the series, to our existing sponsorship of the Coral Snooker Shootout, is testimony to the popularity and appeal of the sport of snooker amongst all sports fans and to how professional and enthusiastic the World Snooker team are to work with.”
source : www.igamingbusiness.com