Fenway Games has launched in China through sports social media platform HQ Sports.
Founded by a group including former Manchester City football star Sun Jihai in 2016, HQ Sports – Beijing Haiqiu Technology Company – runs app MiaoHi. It is backed by China Media Capital (CMC) and other investors including Tencent and Yuan Xun Fund.
Fenway’s SnapPlay will be incorporated into HQ’s Jihai app, which is a match analytic, datatainment and info site for sports fans and lottery gamers. SnapPlay games are based around users predicting what happens in the next 60 seconds of the live English Premier League football match they are watching.
Peter Gough, founder and managing director at Fenway Games, said: “The team at Fenway Games are thrilled to be working with such an exciting partner such as HQ.
“We are looking forward to launching SnapPlay into China followed by SnapBet into the UK. We are delighted to be forming such a close strategic partnership with such an innovative company as HQ Sports into such a large market as China which has so much potential”.
Fenway said it will be looking to launch SnapBet in the coming months with a European sports betting operator in parallel. Fenway will also expand the offering to include basketball, cricket and eSports in future.
Jihai, chairman at HQ, said: “HQ are always looking for engaging sports products. We were impressed with Peter and his team, and their vision of bringing instant and real-time entertainment to football fans fits perfectly with our vision for MiaoHi.”
