Betradar has joined forces with esports big data specialist DOJO Madness to roll out live odds for League of Legends (LoL).
Customers will now be able to place in-play bets on professional esports events based on the League of Legends game.
DOJO’s service has developed models based on analysis of more than 450,000 rounds and 18 million individual data points.
“LoL is the No.1 esports title played globally with over 100 million unique players per month; it has an established tournament structure with events held all the way through the calendar year, while the recently announced franchise model showcases the stability and sustainability of the LoL ecosystem,” Betradar’s head of esports James Watson said.
“This is all good news for operators looking to offer a highly attractive esports betting product, and what makes the news even better is that our clients can now enjoy unbeatable up-times, the best array of markets with more to follow, including a range of live player markets.
“We appreciate that some have experimented with esports and have not seen the returns they should have earned, but with Betradar and DOJO Madness having invested significant resources into creating a best-in-class product and with interest in Betradar esports products at an all-time high, our clients have another reason to feel confident about their offering to these highly discerning customers.”
Jens Hilgersm, chief executive of DOJO Madness, added: “One of the reasons we partnered with Betradar is that we wanted to bring our unrivalled expertise in aggregating and interpreting esports game data into the betting ecosystem with a partner that stands for integrity and accuracy.
“Providing the odds for the most popular esports title combined with the future markets we already have in the pipeline, including live player markets, is another contribution of our partnership to the exciting esports ecosystem.”
