The Onload Media advertising network has gone live on a global basis, offering operators, game suppliers, gambling support charities, brands and advertisers a new way of engaging audiences.
Following a testing phase, which has taken place after the official launch of the business last month, a beta version of the first real-money online gaming ad network is now live.
Together with LeoVegas and Blueprint Gaming, Onload Media has developed a channel to deliver video ads with high viewability and completion rates to verified 18+ audiences, complying with rules and offsetting rising regulatory costs and taxes for partners.
The network provides targeted video advertisements that are formatted and relevant for real-money online gaming environments. The non-skippable ads appear in a 15-second window during which games are loading, offering revenue opportunities that are not subject to existing taxes and levies, whilst also promoting and supporting gambling addiction charities.
Results collected during initial testing have indicated that brands from various sectors, including fitness, travel and auto, can generate high view and completion rates with the targeted ads.
“This is a game-changing service,” said Justin Chamberlain, chief executive and Founder of Onload Media.
“Players in the industry should be looking to diversify revenue streams to survive increasingly tight controls, including regulatory limits and charges. We are especially interested in engaging with operator and supplier partners who are keen to join efforts to help clean up the industry.”
Leading supplier NetEnt is just one of the partners on board for the general release of the service, which will follow the live beta launch.
Henrik Fagerlund, NetEnt Malta’s managing director, said: “We love making engaging games and we even want to make the game-loading process more entertaining for the players, as well as monetising the space that we create together with the operators. The Onload Media ad network offers us additional revenue every time one of our games is played, which is great.”
Last month, Onload Media’s IAB UK membership was confirmed, positioning the service provider alongside leading brands, media owners, agencies, publishers and ad tech companies.
