Sports betting technologies provider Kambi has signed up as a member of the International Betting Integrity Association (IBIA), the integrity monitoring body previously known as ESSA.
Kambi and IBIA will work together on various sports betting integrity initiatives, including Kambi supporting the association’s global monitoring and alert platform.
The affiliate membership will also cover IBIA member brands using the Kambi sportsbook, which currently includes Unibet, 32Red, LeoVegas, 888sport and ATG.
“We are proud to be joining IBIA, an organisation which shares our focus on protecting the integrity of global sport and shielding bettors from the danger of wagering on potentially manipulated events,” Kambi’s head of sportsbook controller, Oliver Lamb, said.
“Sports betting integrity and commercial probity are at the core of Kambi’s business model, and have been central to our success in regulated markets all over the world.”
IBIA chief executive Khalid Ali added: “We are adding another key player to our global network, further enhancing our sophisticated monitoring and safeguarding capabilities, which are unparalleled in spotting the signs of betting-related corruption.
“Kambi’s valuable data will undoubtedly serve to strengthen our consumer, business and sports protection capabilities and its membership further cements IBIA’s position as the leading global voice on betting integrity.”
Kambi is the latest gambling business to join the IBIA, following in the footsteps of LeoVegas, which joined as a member last week. Bet on Alfa also signed up with the association in October.
Also in October, the IBIA reported a 30% year-on-year drop in suspicious betting alerts for the three months ended 30 September, 2019. A total of 50 alerts were registered across six different sports, meaning the period was relatively level with the second quarter of this year when the IBIA processed 51 alerts.
