Ekström arrives from a position as senior client director at Nord DDB and will take up her new role at Svenska Spel on January 13, 2020.
In her new job, Ekström will be responsible for marketing communications around Svenska Spel’s brands and activating sponsorship collaborations at group level.
This includes Svenska Spel’s collaborations with unions in football, ice hockey, handball, bandy and floorball, as well as the esports national team, the national cross-country team and SOK, the Swedish Olympic Committee.
Joakim Mörnefält, communications director at Svenska Spel, said: “I’m really happy that Anna will start with us. She has experience from highly competitive industries combined with a background on the media and advertising agency side. It’s an unbeatable combination.
“This means that she has both broad and deep expertise in areas that will strengthen our brand and that we can maximise the effect of our marketing of the Svenska Spel brand and the activation of Sweden’s largest sponsorship portfolio.”
