Spribe targets igaming’s big players

Estonian igaming developer Spribe is using its first appearance at ICE London to illustrate how creative content can be used to engage with Gen Y and, in the process, shake-up what managing partner David Natroshvili describes as an industry “saturated with century-old, traditional games such as slots and roulette.”

Explaining the Spribe proposition, Natroshvili stated: “Following the recent launch of our leading Mini Game, we started to get approached by various brands which are interested in our portfolio. So, we decided it’s the best time for us to get exposure and show our games to big players on the market at ICE London.

“The ground-breaking game type, often referred to as ‘Fast’ or ‘Instant Games’ because of their sleek design and quick gaming, have innovative mechanics and deliver an experience which is shaking up the sector thanks to its ability to connect with millennials.

“These new games originated from the video gaming industry and this format became popular in crypto casinos due to its simplicity and exciting gambling experience. We are amongst the very first pioneers to introduce these next gen games to regular online casinos and I believe the secret to the sector’s success is millennials.”

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