Bettorlogic has partnered with Las Vegas-based gaming consultancy firm SCCG management to launch its sportsbook solutions in the US.
Under the agreement, American operators will have access to Bettorlogic’s technology platform, which includes customer profiling, CRM and marketing technologies.
“The US market is only just starting to take off and we’re excited to sign an agreement with Stephen Crystal and the SCCG team,” Andrew Dagnall, Bettorlogic chief executive and founder, said. “Our products will enable sportsbooks to offer a bespoke experience and shape the offering to significantly increase player engagement.”
