BtoBet is going to launch its Neuron 3 player-centric betting platform at the upcoming ICE 2020 exhibition.Amongst the platform’s integrated solutions that is expected to attract considerable interest is the Social Media Betting feature, specifically developed with today’s gamblers profiles and characteristics in mind and their strong tendencies to make use of social-communicative platforms. Through this feature, players are now able to search for bets or directly place their bets from the social media app of their liking.
Apart from providing the individual players with a simplified betting experience, the social media betting feature is also set to present a number of benefits for the operators themselves, with the feature being the ideal approach in targeting digital native customers.
