Mobile-focused lottery betting operator Lottomart has linked up with Fast Track in an effort to strengthen its engagement with customers.
Under the agreement, Fast Track will provide a range of customer engagement technology to Lottomart to use within its lottery betting mobile application.
This includes FT CRM, a real-time player engagement platform that Fast Track said enables operators to streamline working processes and enhance customer engagement.
“We are a technology-led company with ambitious plans for how we can really offer a different experience to our players; FT CRM will allow us to achieve everything we need, in an efficient way,” Lottomart chief executive Ashley Lang said.
Fast Track co-founder and chief executive, Simon Lidzén, added: “Lottomart are the type of operator that are a dream for us to work with: innovative and technology-led.
“The first thing you notice about their app is how much work has clearly gone into the user experience and we are looking forward to supporting them in building really interesting engagements on this strong foundation.”
