Social gaming operator KamaGames continued its upward trajectory in 2019 as it reported its fourth consecutive year of growth.The Dublin-headquartered operator, best known for its social mobile poker content, said revenue grew by 18.3% year-on-year to $90.4m (£70.0m/$81.9m) in the year to 31 December 2019.
KamaGames saw year-on-year growth during each month in 2019, and said it broke revenue records in both December 2019 and, post-reporting period, in January 2020.
Revenue growth was aided by the strong performance of its flagship mobile title Pokerist and other established products as well as the introduction of new games, such as additions to its slots portfolio, it explained.
As well as introducing a referral programme, subscription service, an all-new casino guide and social sports betting, KamaGames also benefitted from a marketing drive, where it concentrated on social engagement, and the strategic rollout of new interactive features such as refreshed chat options and personalised avatars.
It added that user acquisition campaigns proved successful, resulting in a high return on investment.
“We are incredibly proud of our continued growth in 2019, predominantly because during this time, we successfully realised goals that we outlined for ourselves approximately five years ago,” KamaGames chief executive Andrey Kuznetsov said.
“We not only have one of the most extensive portfolios of mobile games in our genre, but we are also proud to say that we have created an environment that allows players to seamlessly move through our many games, try new things and return to their favourite title with ease. This has allowed us to expand the reach of our products while increasing monetisation and player retention.”
Looking ahead, KamaGames, which was founded in 2010 and employs more than 250 staff in Dublin, London and the Isle of Man, said it is in the early stages of utilising machine learning models to enhance player personalisation. It added that it is also looking at building its US casino presence through the launch of a partnership with an iconic American brand.
Kuznetsov said: “As we move into 2020, KamaGames’ core objective is to build on our most successful products by improving their offering even further. This includes our core poker title, Pokerist, which remains our top priority in terms of innovation.
“Throughout 2020 we intend to add a number of intricately designed new titles and features to our primary app, which we’re confident will boost its already wide-spread popularity even further.”
