Gambling software developer Boss Gaming Solutions has announced plans to launch a new sportsbook product before the end of the second quarter as part of a wider brand expansion.
Boss said that the white label sportsbook will go live across all of its brands, in a development it believes will add more value and maturity to its products.
The launch forms part of a three-step growth strategy for 2020, which will also include a major focus on building relationships in new markets and developing its ‘ThunderSpin’ online slot studio.
“Expansion is part of the growth and a desire to explore further grounds has always been our goal,” said Jeff Letlat, who took over as chief executive at Boss. last April. “Innovation does not have limits and that is the beauty of the gaming industry.
“A year ago, we were a casino platform provider barely known in the industry, yet today we are a fast growing company which covers all aspect of gaming: games studio, white label provider and an operator with multiple licences.”
“Regarding our white label services, our aim is to add sportsbook by the end of Q2 which will definitely add more value and maturity to our products and increase our resources in our HQ of Malta.”
In terms of expansion, Letlat said that the developer will focus on deepening its roots in Europe, as well as explore growth opportunities in both Asia and Latin America. This will include expanding the reach of ThunderSpin games studio.
“As a group, Boss Gaming Solutions is gaining more value knowing that we have launched our gaming studio ThunderSpin where the games are already live for many of our partners in Asia, LATAM as well Europe,” Letlat said.
“Going forward we will also be establishing a presence in LATAM where we offer our white label services from Q4 2020. As per ThunderSpin.com our main focus is to solidify roots in Europe as well as testing the environment in Asia.”
Letlat added: “We believe in innovation as long as it contributes to a better user experience hence why this year we will launch sportsbook across our brands and continue our growth in markets such as Asia, Europe and Latin America.
“As an independent studio, our approach is a very simple – we will deliver a modern approach with maximum entertainment.”
