Lottery solutions provider Spinola Gaming has announced a new initiative to help governments, state-run operators and public/private partnerships (PPP) across emerging markets to launch their lotteries online.Spinola said that it will seek out partnerships with businesses in Latin America, Asia, Africa and the South Pacific that have traditionally operated in a paper environment.
The provider also said the initiative will mean that operators would not need to change their existing land-based services, with its solutions able to integrate both digital and retail operations such as POS and in-store digital billboards.
“It’s been a topic for quite some time, but operators in various global markets are now facing a serious challenge to digitalise their products and start selling online in an effort to take advantage of new market opportunities that mobile brings,” Spinola’s chief executive Ade Repcenko said.
“Due to the uptake in mobile transactions, especially in younger generations and in emerging markets, lottery operations across many parts of the globe are seeing the need to add online to their offering or fear losing out on a younger generation of players who traditionally don’t play lotteries or even frequent the outlets where such lotteries are sold.”
Repcenko also said that by establishing a digital presence, operators will have more marketing tools at their disposal, with online channels opening up additional ways of communicating consumers.
“Another major advantage to operators is that they get more insight into their players, their habits and preferences which enables them to become more targeted and effective in their marketing, produce more sales with less marketing spend, and communicate special promotions and offers directly to their players, something which is very hard to do when operating through retail-only channels,” Repcenko said.
ing Business Magazine
