Sportradar, the global provider of sports content and intelligence, today released figures showing that they had sustained their delivery of sports content and coverage despite the lack of live sports globally due to Covid-19, even managing to increase the overall coverage levels compared to the same period last year .
So far in the month of April, there has been an 11% increase in its available sports content compared to April 2019, with coverage of approximately 24,000 matches in total worldwide. In a typical month, Sportradar provides live coverage for approximately 20,000 matches. As a result, Sportradar’s live odds coverage is up 30%, while live data is up 20% compared to this time last year.
The news reflects Sportradar’s rapid response to the current absence of live sports and increased appetite for alternative content from customers. The company has pivoted its business to focus on developing a range of innovative and non-traditional sports products, in addition to continuing to partner with leagues around the world.
Sportradar’s chief executive officer, Carsten Koerl said: “Innovation is the cornerstone of our company. During this time, we have been able to quickly adapt to change and constantly evaluate and re-evaluate the products and services we are offering. We’re pleased to have been able to utilise our technological expertise, comprehensive sports data and sports partnerships across the world quickly to continue to help our customers deliver entertainment and engagement with additional live content and coverage.”
New products and content include AI-driven simulated reality, with football and cricket aleready available; virtual sports, including Euro Cup 2020; innovative live sports tournaments; electronic leagues; and numbers betting, including 10,400 draws per week from over 165 real state lotteries worldwide.
