Gaming Innovation Group (GiG) has announced the launch of its real-time data platform with first B2B customer, lottery betting brand Megalotto.Under the agreement, Megalotto will be able use the platform to access insights through a number of services in real-time, which GiG said would help enhance its business intelligence capabilities.
The platform also features a standard key performance indicator library across all tools, powered by artificial intelligence, as well as a range of player safety and anti-money laundering tools.
Backed by venture capital fund Optimizer Invest, Megalotto launched earlier this year after securing a licence from the Malta Gaming Authority. Megalotto is already operating on the GiG platform, under a deal agreed between the two parties in January 2019.
“A key strategic objective for Megalotto is to be a data-driven organisation which can extract and interpret a mixture of financial and transactional data in real-time, to make better decisions for the customer and for the company,” Megalotto chief executive Grant Williams explained.
“The tools we now have available via GiG data means we can continue to deliver on our vision to offer a personalised lottery and gaming experience to all of our customers, across all markets.”
GiG chief commercial officer Ben Clemes added: “We are excited to expand our partnership with Megalotto to include GiG Data. Our real-time data platform offers operators a fast and scalable self-service tool that enhances business intelligence.
“GiG data provides a secure and compliant data framework, which is responsive to the critical data needs of our partners.”
The deal comes after GiG earlier this month completed the sale of its Zecure Gaming Limited B2C subsidiary to Betsson Group. Betsson took ownership of the assets, business activities, operations, front-end and middleware technology and gaming licences attributable to Zecure’s B2C activities.
