Stock racing series Nascar and IMG Arena have paired up to launch a new virtual sports racing game title, developed by Leap Gaming.
Nascar and the sports division of media giant IMG have also agreed a deal to provide live streams of Nascar Cup Series races to betting operators.
“IMG Arena is the leading partner for global sports and entertainment media,” Scott Warfield, managing director of gaming for Nascar, said. “We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time.
“The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
