The Responsible Gambling Week project is to be replaced by the Safer Gambling Week from this year, according to industry organisations behind the UK-focused initiative.The Betting and Gaming Council (BGC), Bingo Association (BA) and the British Amusement Catering Trade Association (bacta) all support the initiative, which aims to promote the ongoing awareness of and education campaign for safer gambling.
‘Let’s Talk About Safer Gambling’ will remain as the strapline of Safer Gambling Week 2020, with the initiative to enable all businesses and organisations to talk about safer gambling with customers, staff and their friends and family. The rebranded 2020 event will run from 19-25 November.
“Safer Gambling Week is a fantastic initiative which the BGC are proud to play a leading role in,” BGC chief executive Michael Dugher said. “This awareness campaign is now in its fourth year and it has achieved a significant increase in engagement at all levels on the tools and support available to customers.
“We achieved over 25 million impressions on social media in 2019, setting a new benchmark for the campaign, which demonstrates the breadth and reach of the campaign.”
Safer Gambling Week 2020 artwork for promotional and messaging materials, including posters, online banners, social media collateral, contact cards and leaflets, will be available to all participants free of charge.
BA chief executive Miles Baron described the week as an important part of the bingo industry’s commitment to social responsiblity. It provided a “useful focal point” for highlighting player protection efforts running throughout each year, he added.
Bacta CEO John White added: “Safer Gambling Week allows bacta members to highlight their year-long commitment to safer gambling, the safer gambling tools available to customers and the quality of staff that engage with our customers on a daily basis.”
