Lottery betting operator Lottoland has launched a new UK-facing charity scratchcard game to help raise funds for The British Red Cross humanitarian charity.The digital scratchcard is available to play on the Lottoland UK website and has a top prize of £50,000 (€55,377/$62,107).
Each scratchcard costs £1, with Lottoland to donate 20p from each stake directly to the British Red Cross.
“As a business, we are always looking for ways to offer our customers more choice through our games and lotto product,” Lottoland chief executive Nigel Birrell said.
“This scratchcard is something we are delighted to be offering, by providing an option for those who want to play for a chance to win, as well as supporting a good cause.”
British Red Cross head of corporate partnerships Anna Lovell added: “We are delighted to be launching this digital scratch card with Lottoland. Their support alongside all our partners means we can continue our vital work to reach and protect the most vulnerable people during times of crisis.”
Last month, Lottoland also launched its first charity lottery game in the UK in the form of Win-Win Charity Lotto. The game, featuring a fixed jackpot of £250,000 for every draw, will raise funds for The British Red Cross, as well as Hospice UK, Keep Britain Tidy and The Marine Conservation Society.
