Leading igaming platform provider BtoBet and Latin American on-demand delivery giant Rappi have partnered with Megared – BtoBet’s Colombian parter and the owner-operator of the Megapuesta brand – in a landmark agreement that will widen the provision of sports entertainment to new ecommerce channels.
Rappi is one of the most rapidly growing companies on a regional level and operstes across nine countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru and Uruguay, with an average of nine million active users in Colombia alone.
Through the agreement, the first of its kind in the igaming industry, BtoBet and Rappi, together with Megapuesta, will be offering added sports entertainment value to the vast goods and services portfolio to all customers using the Rappi platform in Colombia.
While Colombia will be the initial step in the implementation of the new entertainment model, the partnership between BtoBet and Rappi will then expand to the rest of the LatAm countries where Rappi provides its services, involving other BtoBet partners in the region.
BtoBet’s executive chariman, Alessandro Fried, said that being a leader in LatAm and Colombia in particular due to its considerable local partner portfolio, BtoBet was seeking innovative ways of how to grasp the opportunity provided by the new ecommerce tendencies that have become so popular in the country.
“This, coupled with Rappi’s founders’ bold vision to create the premier multi-service ‘super-app’ in the region, has led us create a new sector and a new vertical to the vast portfolio Rappi is providing its clients,” Fried said.
He added that this partnership not only consolidates BtoBet’s role in LatAm as the leading platform provider but demonstrates the flexibility of BtoBet’s Neuron 3 betting platform allowing its integration into any application. Fried explained that thanks to this landmark agreement, all of BtoBet’s current and prospective partners in the LatAm region will have the possibility to provide their entertainment through the Rappi platform.
Megared’s Juan Esteban Puerta stated that the project commenced two years ago, with the company seeking new and innovative marketing, sales and acquisition opportunities for its Megapuesta brand.
“Our aim, together with BtoBet, was to identify opportunities on platforms and applications not directly related to the igaming industry, which not only offer a limitless portfolio of goods and services, but have in due process evolved a full ecommerce ecosystem that would bring benefits to our business strategy,” he said.
Puerta added that Rappi was the obvious choice, based on continued year-on-year growth, an advanced digital economy model, and also an intuitive wallet system that has proved to be very popular with its users. He added that through this agreement, Megapuesta will be the first licensed Colombian operator to start offering entertainment services through the Rappi platform.
