William Hill US has expanded its presence in the US sports betting market by opening new retail sportsbooks at the Grand Victoria Casino Elgin in Illinois and inside the Capital One Arena in Washington D.C.
The launch at Grand Victoria Casino marks William Hill’s debut in the Illinois market, and the latest step in the operator’s partnership with Caesars Entertainment.
Located adjacent to the main casino floor, the facility features three full-service ticket windows, high-top tables, seating options and as multiple televisions for sports viewing throughout the day.
William Hill has already said that it intends to build on this launch by also rolling out mobile sports betting in Illinois, subject to regulatory approval.
