PlayOjo Bingo will offer over £300,000 (€333,196/$392,613) in guaranteed prizes every month, in addition to a progressive and community jackpot games.
Players will have access to a range of bingo games from Pragmatic Play including 90-ball, 80-ball and 75-ball variants, as well as an industry-first Bingo Blast game.
The platform will also feature an exclusive Equaliser bingo room with a selection of equal-chance bingo games.
PlayOjo, which is powered by SkillOnNet, only previously offered slots, table and casino games in the market. It will support the bingo launch with a seven-figure multimedia marketing campaign.
“PlayOjo Bingo will also enable us to reach out to an even broader demographic, introducing more players to the Ojo brand and its fair play philosophy,” PlayOjo head of bingo Andrew Steddy said.
“Adding a bingo product is another exciting moment for us – we’re challenging the market incumbents with the fairest and most transparent bingo offering ever seen.”