William Hill US has finalised its acquisition of sportsbook solutions provider CG Technology, after the deal was approved by Nevada regulators.This allows the operator to take charge of sports betting at four additional properties on the Las Vegas Strip.
Its sportsbooks are now open at The Venetian, The Palazzo, The Cosmopolitan and Silverton, with self-service kiosks, an expanded betting menu including in-play wagering live for retail and via a mobile app.
The deal to acquire CG Technology was first announced in November last year, and also covers the provision of a sportsbook platform and risk management services for the Atlantis on Paradise Island in the Bahamas.
“William Hill has long been the leading sports book operator in Nevada,” the operator’s chief executive Joe Asher said. “This acquisition further expands our footprint, giving us a bigger presence on the Las Vegas Strip at several world-renowned resorts.
“It’s a very exciting time for our company as we continue to grow and introduce our offerings to new customers.”
