Relax Gaming, the igaming aggregator and supplier of unique content, has integrated with Paddy Power and Betfair in a deal that significantly enhances the supplier’s UK presence.
As part of the agreement, a wide range of content from Relax’s third-party studios has gone live with the two operators, both leading brands under Flutter Entertainment Group, as well as integrated portfolios from the supplier’s platform partners.
Top-performing games from Relax’s in-house portfolio were also made available, including player favourites Money Train, Temple Tumble, Snake Arena and the record-breaking hit Money Train 2, with upcoming releases from Relax’s diverse roadmap to be launched in the coming weeks.
The partnership with the Flutter Entertainment brands, both major names in the UK gaming sector, marks an important milestone in Relax Gaming’s expansion strategy and significantly increases the company’s share in Europe’s largest market.
Daniel Eskola, Relax Gaming CCO, said: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.
“Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”
Ian Gallagher, gaming director of product at Paddy Power Betfair, said: “Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games.
“We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.
“We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
Celebrating its 10th anniversary this year, Relax Gaming continues to expand its portfolio with market-leading content, now offering over 1,000 casino games, including high-quality aggregated slots from selected Silver Bullet studios together with innovative proprietary products.
