Online gambling operator LeoVegas has expanded its product portfolio with the launch of its first bingo offering.
The vertical will complement its existing product range of online casino, live dealer games and sports betting.
Referencing research from H2 Gaming Capital, LeoVegas said that though the global bingo market is valued at approximately €2bn (£1.81bn/$2.34bn), only 23% of this is online.
As such, the operator said that there is significant potential for for digital growth in the segment.
“Today we have a broader and larger customer base than ever before, and it is growing strongly,” LeoVeags group chief executive Gustaf Hagman said.
“To meet the growing demand for entertaining games we are now launching Bingo, a social, simple and fun game for people in all target groups.”
In August, LeoVegas reported a year-on-year increase in revenue and net profit for the first half of 2020, as it was boosted by a record performance in the second quarter.
Revenue in the six months to 30 June totalled €200.2m (£181.2m/$236.6m), up 10.8% on the previous year, while comprehensive profit was also up 132.4% to €17.2m.
