Former marketing director of PokerStars David Carrion has been named the new chief marketing officer of Ardent Group’s B2B arm Gaming1.Carrion joins having previously worked forSpanish casino group Cirsa, and The Stars Group, where he served as group director of performance marketing before becoming marketing director for PokerStars in 2017.
His tenure at The Stars Group saw him develop the strategy, teams and technology for SEO, PPC, paid social marketing, affiliate and display marketing operatoins, leading several award-winning campaigns.
In his new role, Carrion has been tasked with leading Gaming1’s international profile, and overseeing its data science team.
Commenting on his appointment, Carrion said: “I’m delighted to be overseeing one of our industry’s foremost data science teams and feel confident that Gaming1 can continue its impressive growth streak in the weeks and months ahead.
“The company’s history and goals align very closely with my own, and the strength of our talented team gives me full confidence that we can make these ambitious expansion targets a reality.”
Gaming1’s chief operating office and co-founder, Sylvain Boniver, added: “On behalf of everyone here at Gaming1, I’d like to wish David the warmest of welcomes. A world-class addition to our team, his appointment forms part of a recruitment drive aimed at accelerating our continued international expansion into crucial markets such as the US.
“We are a data-obsessed company so with David’s precise, data-driven approach, as well as a remarkable skillset and experience portfolio, he’s perfectly placed to help take our brand to the next level.”
In August, Gaming1 released a suite of AI-powered responsible gambling tools, which aim to monitor customer behaviour and identify early signs of problem gambling using artificial intelligence and data machine learning technologies.
