PointsBet has selected longtime sports media executive Len Mead as its new vice president of content for its US business.
Mead, who had previously served as vice president of broadcasting and media partnerships for the XFL, spearheading the league’s gambling integrations on broadcasts, until it filed for bankruptcy amid the novel coronavirus (Covid-19) crisis in April.
He then took over as head of media partnerships for mixed martial arts (MMA) organization the Xtreme Fighting Championships.
Mead has also served as vice president for programming and special projects at NBC Sports, of which PointsBet is the official sports betting partner, while he has also worked at ESPN and NESN.
