British bingo operator Buzz Bingo has appointed Harry Lang, founder of marketing consultancy Brand Architects, as its new marketing director.
Lang has previously headed up the marketing departments of gaming brands including Bwin.party and Pinnacle as well as Buzz Bingo rivals Mecca Bingo and Foxy Bingo, before founding Brand Architects in December 2017.
At Brand Architects, Lang worked on marketing for brands including Genting Bet, Punt.gg and Rightlander, as well as Buzz Bingo itself.
“Having recently worked with the Buzz Bingo team as a consultant I’m hugely excited to be joining at this exciting time in their journey,” Lang said. “They’re building a great business with customers, entertainment and responsible gaming as their absolute focus so I can’t wait to get started.”
Buzz Bingo chief commercial officer Jamie Queen said Lang’s extensive experience in the industry is exactly what the operator needs to grow its brand going forward.
“Buzz Bingo is at an exciting stage in its evolution, so we’re delighted to welcome someone of Harry’s calibre and enthusiasm to the business,” Queen said. “He brings with him a wealth of marketing leadership experience and is highly capable of steering the Buzz Bingo brand through the next stage of our growth.”
