BetMGM, the online gaming joint venture between MGM Resorts International and GVC Holdings, has renewed and extended its partnership with National Hockey League (NHL) team the Detroit Red Wings.
The deal sees BetMGM continue to benefit from its presence at the home of the Red Wings, Little Caesars Arena, through the inclusion of an on-ice logo, in-venue signage and fan promotions, as well as a sponsored presence on the Red Wings’ digital platforms.
“We’re thrilled to expand our relationship with BetMGM,” the team’s senior vice president of corporate partnerships Peter Kent said. “We’ll continue to work together to provide innovative and engaging experiences for the fans of Hockeytown.”
Chief marketing officer for BetMGM Matt Prevost added: “The Red Wings are an iconic part of Michigan and the city of Detroit and have been a great partner to both BetMGM and MGM Resorts.
“Little Caesars Arena is just steps away from the BetMGM Sports Lounge at [the] MGM Grand Detroit, and as BetMGM continues to build its hockey offerings, we look forward to welcoming Red Wings fans before and after games.”
