Daily fantasy and sports betting operator FanDuel has struck a new strategic partnership with Tennessee-based National Basketball Association (NBA) team, the Memphis Grizzlies.
The multi-year deal represents FanDuel’s first NBA team sports betting partnership, and sees the operator become official sports betting and exclusive official daily fantasy partner for the team.
It also marks the Grizzlies’ first partnership with a sports betting operator.
“As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused,” FanDuel chief marketing officer Mike Raffensperger said.
“We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”
Memphis Grizzlies’ president Jason Wexler added: “We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner.”
“Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom. FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”
The partnership follows FanDuel’s recent launch of online wagering in Tennessee, from 1 November.
