North America’s National Hockey League (NHL) has entered into a new regional partnership with betting and gambling operator Tipsport.
Under the multi-year deal, Tipsport will become the NHL’s official partner for sports betting in the Czech Republic and Slovakia.
Tipsport will be able to use the NHL brand across its digital betting offering in the two countries, as well as benefit from branding placement on Czech and Slovak versions of NHL.com website.
The operator will also have access to all match data generated by the NHL’s new ‘Puck and Player Tracking’ technology to widen both its match statistics and live betting offerings.
“The sports betting environment presents a unique opportunity to engage our fans in the Czech Republic and Slovakia using NHL-owned technology and data,” NHL vice president of business development and international partnerships John Lewicki said.
“As a leader in the field of sports betting on the Czech and Slovak markets, Tipsport is an ideal partner for our entry into this part of Europe and allows us a great opportunity to further involve fans around the world.”
In relation to the NHL deal, Tipsport has also secured a partnership with Nova Sport TV, the NHL’s broadcast partner in the Czech Republic and Slovakia.
This will include sponsoring and executing advertising campaigns across Nova Sport TV’s NHL game broadcasts and programming, while the operator will also benefit from a presence inside the broadcaster’s NHL studio.
