Australian sports betting operator PointsBet has agreed a multi-year strategic partnership with the National Hockey League (NHL), becoming an official sports betting partner of the league and acquiring a small stake in the operator worth $500,000 (£361,000/€412,000).
The agreement covers both the US and Australia and allows PointsBet the right to use NHL marks and logos, as well as a variety of sponsorship and commercial opportunities across its linear, digital and social media assets, the operator said.
The deal also allows PointsBet to integrate content into live NHL game broadcasts across NHL media partners, including NBC Sports, Altitude TV and other potential future alignments.
PointsBet, NBC Sports and the NHL have already begun installing such integrations for the 2020-21 season, including the incorporation of PointsBet odds, data and insight to run alongside pre-game, in-game and post-game broadcasts.
The operator has agreed to issue the NHL 43,106 fully paid ordinary shares, representing $500,000 based on the 20-day trading volume weighted average price of shares immediately prior to February 5, 2021.
The shares will remain in a holding lock and will be released in equal proportions after 12, 24 and 36 months.
