Data and integrity solutions provider Sportradar has entered into a marketing and data partnership with football technology business Forza Football.
Under the agreement, Sportradar will utilise its ad:s full service, data-driven marketing solution to exclusively manage the advertising inventory within the Forza Football live score app.
Sportradar will utilise its knowledge of bookmakers’ marketing requirements to optimise Forza Football’s advertising placements, prioritising native, odds-first integrations and enabling personalised messaging through its Marketing Cloud platform.
In addition, Sportradar will supply Forza Football with its API-based statistics data, offering a selection of tools to further develop the content offering.
“Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world,” Forza Football co-founder and chief executive Patrik Arnesson said.
“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”
Rainer Geier, chief product officer for sports entertainment, Sportradar, added: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.
“We’re excited to be working with Forza Football and helping them realise the full potential of their brand.”
