Carousel Group has entered a multi-state, 10-year partnership with Caesars Entertainment that will see its SportsBetting.com brand become available to customers in three new states.
Through the agreement, Carousel’s flagship betting site will operate in New Jersey, Indiana and Iowa, with online casino also offered in New Jersey, pending obtaining all necessary gaming licenses.
Carousel said the agreement will increase its addressable market in the US from $109m to an estimated $1.8bn, with 24.5 million people residing in the target states. SportsBetting.com began operating in Colorado last year through a partnership with local licensee Johnny Nolon’s Casino.
