WatchandWager (WaW) has extended its data and marketing agreement with AretoNet for a further two years.
The US-based leading horse and greyhound racing operator will continue to utilise Malta-headquartered AretoNet’s full suite of realtime data analytics, business intelligence, segmentation and marketing automation features to deliver contextual, real-time marketing campaigns to maximise player conversion and retention.
WaW said it has seen a significant benefit from its partnership with AretoNet, with high engagement rates on retention communications and reactivation campaigns.
