The American Gaming Association (AGA) has announced Flutter Entertainment-owned FanDuel Group has become the first mobile sportsbook operator to sign up to its “Have A Game Plan, Bet Responsibly” public service campaign.
Under the arrangement, FanDuel will make a multi-million-dollar commitment of its media inventory, as well as league and team assets, and direct them towards responsible gambling messaging.
FanDuel will also work with its league, team and media partners to promote the campaign across television, radio, digital and in-venue media in the US, with the aim of rolling out the first of this content in May.
“We are not only going to commit substantial FanDuel resources to promote ‘Have a Game Plan’ but we intend to build a consortium of partners throughout the sports and gaming business to scale this initiative and we encourage other operators to join us,” FanDuel chief executive Matt King said.
