Interactive Games Technologies Inc. (IGT.BET), formerly i3 Interactive, has announced a new partnership with rising Indian cricket stars Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha, to be the face of the company’s Blitzpools brand.
IGT.BET acquired a 51% stake in the Livepools online fantasy platform in February 2021, and subsequently rebranded the product as Blitzpools.
The company said its new brand ambassadors would attract their large and ever-growing fan base to the app, and be an integral part of the 360 degree digital and offline campaign activation of Blitzpools.
In addition to the cricketer partners, and as part of its new brand launch, IGT.BET said Blitzpools has engaged celebrities and influencers with a total follower count in excess of 215m.
The company said that with the rebrand and recent injection of capital as part of its recent majority investment, customers can now expect the already market-leading product to deliver new and exciting features at a faster pace.
IGT.BET said that through the rebrand and brand ambassador announcement, Blitzpools aims to take the fantasy sports market in India by storm, with customers offered industry-leading bonuses, deposit and payout options, and a constantly innovating product.
The platform will feature a coin-based loyalty programme, with users rewarded with valuable coins as they increase their engagement on the app.
The coins will be redeemable against gift vouchers, meet and greet sessions, cashback, tickets for sports matches and other offerings.
Another feature will offer winners the chance to create their own closed personal pools with friends, and ultimately win prizes offering the opportunity to play cricket against Blitzpools’ new brand ambassadors.
“We are embarking on a new journey and through this exciting adventure, we aim to capture and captivate the minds and hearts of every Indian consumer involved in online gaming,” said Vickram and Gaurav Assomull, founders of Livepools.
“Through this rebrand, we want to create an interactive user experience and strengthen the product in the Indian market. Giving it a fresh look and feel, we are also delighted to announce Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha as the new faces of the brand.”
“By the end of Indian Premier League (IPL) 2021, Blitzpools is confident it will be home to one of the largest fantasy sports player bases in India.”
An IGT.BET spokesperson added: “We are beyond confident our investment, partnership and brand positioning with Blitzpools will further establish a strong foothold in the Indian fantasy gaming market. Prioritizing our customer, we will continue to create a world-class product for the Indian audience.”
