Sports and betting data providers Stats Perform and Sportradar have agreed a deal to deliver official data for the Women’s Tennis Association (WTA).
Under the arrangement, data will be used to power Sportradar’s in-play tennis odds and trading services outside of the US.
Sportradar sports betting customers that hold a Stats Perform WTA data licence will have access to in-play WTA tennis odds, powered by Stats Perform’s new scout-collected detailed data or the umpire data feed.
The new deal comes after Stats Perform in November agreed a six-year deal to become the official data supplier of the WTA, delivering an exclusive umpire-derived data feed for WTA matches and an ultrafast data feed collected by Opta analysts.
“Our ground-breaking approach to collecting and distributing high quality official WTA data as part of our exclusive agreement is not only broadening the appeal and accessibility for fans and bettors, but also making it more accessible to them. Our progressive deal with Sportradar exemplifies this,” Stats Perform chief betting officer Andrew Ashenden said.
Sportradar’s managing director for sports content and partnerships, David Lampitt, added: “This deal delivers a great enhancement to our extensive portfolio of tennis content. But more than that, it demonstrates what can be achieved through a constructive and innovative commercial approach, even between fierce competitors.
“Collaborating with Stats Perform in this way improves our live odds and managed trading services for WTA events and represents a significant development for the industry more broadly.”
