Novomatic’s interactive division Greentube has launched Greentube Pro 2.0, an overhauled version of its B2B social casino product.
Developed by Greentube subsidiary Bluebat Games, Greentube Pro 2.0 is built for brick-and-mortar casinos, allowing them to target players off-property.
It features monetisation and retention mechanics, to enhance player engagement both in-app and for the land-based venue, as well as free-to-play variants of almost 200 real-money games.
“Our focus from the beginning has been to improve the CRM and to offer our clients premium tools and features that will maximise their revenue and help boost player engagement,” said Bluebat vice president of product and managed services Miruna Bicoli.
“We are very eager to see all our clients on the new platform and we look forward to releasing additional features that will ensure they can stay highly competitive in the social casino industry.”
It features monetisation and retention mechanics, to enhance player engagement both in-app and for the land-based venue, as well as free-to-play versions of more than 183 real-money games.
Australia’s Star Entertainment Group has become Greentube’s first client to roll out Pro 2.0, while all other clients using its social products will be migrated to the new product by the end of the third quarter.
“With Greentube Pro 2.0 we want to provide land-based casinos with a social casino product that allows them to engage their players outside the brick-and-mortar properties with content that they wouldn’t be able to play unless they were on the casino floor,” Greentube chief operating officer Georg Gubo explained.
“Our offering has never been more relevant with retail venues being forced to stay closed, but with Greentube Pro 2.0 and its features and tools aimed at increasing loyalty, operators can engage and retain players until they can return to the land-based properties.”
