WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media, publisher of The Players’ Tribune, FanSided and 90mins.
Under the agreement, WynnBet will tap into Minute Media’s network of owned brands, media personalities, athlete influencers and open technology platform to create story-driven content promoting WynnBet.
WynnBet and Minute Media will collaborate to produce targeted sports, entertainment and lifestyle video and audio content, which will include betting insights from WynnBet bookmakers, in-depth features, and team and athlete profiles.
Further cross-promotional initiatives will include traditional adverts, WynnBet odds integration and social media campaigns.
Minute Media owns and operates six global sports and culture brands including The Players’ Tribune, FanSided, 90min and The Big Lead, attracting an average of 60 million monthly users in the US.
