Sweden-based operator Betsson will launch in Mexico through a partnership with local land-based operator Big Bola Casinos.
Betsson will offer casino, live dealer games and sports betting through the Betsson Mexico brand, which is expected to launch before the end of the year.
Betsson chief executive Jesper Svensson said the move marks the latest example of Betsson’s commitment to the emerging Latin American market.
“This is yet another expansion into the LatAm region which we see so much potential in,” he said. “As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture.
“We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust.”
Big Bola operates 20 casinos across Mexico under a licence issued by the country’s Secretaría de Gobernación (SEGOB).
Director of operations Emilio Quiros said the operator’s expertise in the market would help Betsson provide an offering tailored to Mexican customers.
“We are happy that Betsson Group has chosen to partner with us for their operations in Mexico,” Quiros said. “We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico.”
