Media giant Fox Corporation has brokered a deal to acquire Outkick Media, a digital media platform founded by US sports journalist and media personality Clay Travis which has a partnership with Flutter brand FanDuel.
Financial terms of the agreement were not disclosed, but Fox did reveal it plans to operate Outkick as an independent brand and leverage its content across its existing platforms.
Travis, who has led the Outkick business since its foundation, will remain involved with the platform and serve as its president.
Outkick’s business spans multiple platforms and outlets, including Travis’ sports radio show, which reaches more than 10 million monthly listeners, as well as the new Outkick podcast network, a website, video posts and social media channels.
The omni-channel platform also creates sports betting content and already has an exclusive marketing deal in place with FanDuel. Fox holds 2.5% of the shares in FanDuel’s parent company Flutter Entertainment and has an option to acquire a further 18.5% stake in July.
