Sports betting and daily fantasy sports operator FanDuel Group has entered into a deal to become the exclusive provider of sports odds to non-profit news agency the Associated Press (AP).
Under the agreement, FanDuel’s sportsbook odds will now appear in AP’s daily sports odds fixtures, game previews and other sports stories where odds are mentioned.
AP will retain editorial control of all content that is published with FanDuel odds.
FanDuel widgets will also be integrated across the sports pages of APNews.com, while select FanDuel content will be distributed across the AP wire.
“As sports betting becomes more commonplace, our customers are increasingly asking for this kind of information,” AP’s global director of text and new markets products, Barry Bedlan, said.
“It makes sense to work with one of the largest reputable sportsbooks in the US to provide a consistent, credible reference point for AP and its customers.”
