Gaming Innovation Group (GiG) has agreed a deal to supply its GiG Comply automated affiliate marketing compliance screening tool to UK-based gaming operator Novibet.
Under the arrangement, Novibet will be able to use GiG Comply to scan and check web pages for content including links and igaming “code red” words, links and regulatory requirements across multiple jurisdictions.
GiG Comply works by using a rules engine to analyse snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used to promote their brands.
This, GiG said, will help Novibet ensure affiliates are aligned with its marketing message and that responsible gaming measures are visible on relevant pages.
“We are looking forward to working with the GiG Comply product to reinforce Novibet’s existing compliance processes,” Novibet international affiliate manager George Gerakanakis said.
“This partnership will help Novibet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”
GiG Media managing director Jonas Warrer added: “It’s great to see an innovative operator like Novibet place marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players.”
