Bally’s Corporation’s Interactive subsidiary has announced the beta launch of its mobile sportsbook in the US state of Iowa.
The Bally Bet brand went live in Iowa through a market access deal with Elite Casino Resorts, which was agreed in November last year. It is powered by Bet.Works, the platform provider acquired in a $125m deal that closed earlier this month.
Bally Bet offers players access to betting options for all major sports, in-app parlay games and integrated social features.
Users can earn points wagering on sports that they can then redeem for gaming, dining, retail and other amenities at all of Bally’s casinos across the US via the Bally Rewards loyalty program.
In addition, Bally’s will benefit from exposure on Sinclair Broadcast Group’s local CBS and Fox television affiliates in Iowa.
