Latin America-facing gambling operator Betcris has become the title sponsor of 
’ top-tier football competition.
The premier division has become Liga Betcris de Honduras through a three-year commercial arrangement.
The deal is Betcris’ latest partnership in the Americas, with existing clients including US leagues National Football League (NFL) and Major League Baseball (MLB), Ecuador’s LigaPro Betcris, the Mexican Football Federation and the Federation of Soccer in Ecuador.
Gabriel Núñez Del Arco, chief commercial officer at Betcris, said: “For Betcris it is a great honour to have an alliance with a Football League in Central America, such as the National League of Honduras, where we know that their clubs have a huge historical tradition.
“With this great strategic move, we seek to contribute to the sports development of the country.”
Wilfredo Guzmán, President of the Honduran Soccer League, said: “The search for continuous improvement has led to the form of a sponsor of great prestige at an international level, thank you for your trust and rest assured that this alliance will leave many benefits for national football. A new path begins today with the Liga Betcris de Honduras.”
Betcris, which is based in Malta and owned by Costa Rica-headquartered TV Global Enterprises, operates in nine Latin American markets, including Mexico, Peru and Panama.
Betcris last year signed a multi-year international partnership with MLB in Latin America, meaning it can use the league’s logos on its website and mobile app.
International broadcasts of MLB Jewel Events and postseason match-ups will feature marketing and advertising of Betcris in Latin American countries and territories where the company is licensed and regulated.
