Aspire Global-owned sportsbook provider BtoBet has entered into a strategic sports betting partnership with esports operator Luckbox.
Under the agreement, BtoBet will provide Luckbox with its sportsbook platform in a number of jurisdictions across Europe and Latin America.
Luckbox offers betting options, live streams and statistics across major esports events based on titles such as Counter-Strike: Global Offensive, Dota 2 and League of Legends.
“We are thrilled with this partnership which gives us the prerequisites to create a bespoke, outstanding player experience across all channels,” said Thomas Rosander, chief executive of Luckbox operator Real Luck Group.
“In our search for a new sportsbook supplier, we looked for a cutting-edge betting solution and we also looked for opportunities to expand into new jurisdictions. We found these key strengths in the combination of BtoBet and Aspire Global.”
Aspire Global chief executive Tsachi Maimon added: “This partnership is yet another proof point of the strengths of BtoBet’s leading sports solution. We are excited to partner with Luckbox and to support in its migration from its previous sportsbook provider.”
Last month, Luckbox posted a net loss of CAD$2.4m (£1.4m/€1.6m/US$1.9m) in Q1 2021, though Rosander praised the building of a “solid foundation” during the quarter.
The business did not report any revenue for the quarter, but did record costs of sales of $87,817, of which $71,557 was spent on third-party platform fees and the remainder on free bets.